Aspire Returns to Crankworx Whistler for 2025 

2024 Crankworx Whistler Aspire (c) Ryan Robinson_2

After sparking powerful conversations and forging new connections in its inaugural year, Aspire is back for year two. As the evening gathering returns to Crankworx Whistler in 2025, continuing its mission to reshape what belonging looks like in mountain biking and the outdoors. 

This year, Aspire dives deeper with the theme “Building Authentic Partnerships with BIPOC Outdoor Organizations,” moving beyond transactional sponsorships into relationships built on shared purpose and respect. Expect a dynamic panel discussion with leaders of BIPOC outdoor organizations, guided networking, and the kind of bold, honest storytelling that’s already making Aspire a catalyst for industry change. 

When & Where:
Aspire 2025 takes place August 9 at the Squamish Lil’wat Cultural Centre, with the support of SRAM, Grow Cycling Foundation, and Crankworx Whistler. 

Tickets are on sale now – secure your spot and be part of this important dialogue.

In a beautiful setting at the Squamish Lil’wat Cultural Centre, Aspire will return for its second year. (c) Ryan Robinson

This all unfolds during the 20th edition of Crankworx Whistler, August 8-17, a milestone celebration of mountain biking that will bring together the world’s best riders, fans, and industry leaders across ten action-packed days. From Kidsworx to Downhill and Slopestyle to Adaptive events, there’s something for everyone – and more! Want the ultimate festival experience? VIP passes are still available

Come celebrate two decades of gravity-defying moments, community, and progression – and help shape what the next 20 years will look like. The full schedule can be found at crankworx.com/schedule/#whistler