POLICY UPDATED MARCH 4, 2020
The Policy applies to the Personal Information we collect when you use the Crankworx World Tour online or mobile application – where the Policy is referenced (our “Sites”). The Policy also applies to the Personal Information we collect when you visit any of our Crankworx World Tour events sponsored in whole or in part by Vail Resorts, or other service providers worldwide (our “Locations”).
Personal Information We Collect
When we use the term “Personal Information” we mean information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a natural person or household, such as a real name, postal address, e-mail address, telephone number, payment information. When other information (such as consumer preferences, demographic information, or opinions about an identified individual or reasonably identifiable individual) is directly associated with Personal Information, we treat this other information as Personal Information. Information that is de-identified, aggregated, or anonymized will not be considered Personal Information. Publicly available information that is made available from federal, state, or local government records, also may not be personal information.
When visiting our Sites, interacting with us (e.g., over the phone, by email) or providing information at any of our Locations, we may collect the following types of Personal Information:
- identification data (e.g., first name, last name, postal address, phone number, email address);
- payment details or methods and transaction information (e.g., event tickets, or goods, or book accommodations online);
- login/authentication information (e.g., login ID, passwords)
- connection data (e.g., IP address, connection speed, type of browser used and information communicated by your browser, mobile network information, data automatically communicated by your device);
- device information (e.g. device type, screen size, operating system);
- data regarding your use of our Sites (e.g., date and time of visits, viewing information, pages viewed, keystroke activity, time spent on pages, scroll activity, click/touch information, content you provide, such as through email or messages, and mouse movements);
- demographic information (e.g. household information, number of children, age ranges, gender).
Please note that such data may either be directly collected from you (e.g., when you fill out a form at one of our Locations or on one of our Sites) or indirectly from you. In this latter case, the following sources enable us to obtain the Personal Information:
- when your electronic communications devices, such as smartphones, tablets, or computers, automatically submit information;
- when we are provided information from other business partners;
- when such information is available from public sources.
In addition to the above, we may combine information you have provided to us on our Sites with information you have provided to us offline, including information you have provided to us at one of our Locations, and we may store this information together in your customer profile. For example, we may combine data automatically collected when you attend an event, or otherwise visit one of our Locations, with your customer profile. This enables us to provide the best experience possible when you visit our Locations.
How We Use Your Personal Information
We may use your Personal Information for the following purposes, all of which relate to the relationship between you and us, and the services we provide:
- to provide you or the person of your choice with the services and/or products you requested (e.g., schedule updates regarding various events throughout the festival), to perform transactions, in particular to check your identity or the identity of the person you designated, as well as for billing and shipping purposes;
- to provide you and/or the person you designated with after-sale support in case you encounter any difficulties following your transaction with us.
We also may process your Personal Information for the purposes listed below, which are necessary for us to pursue our legitimate interest and provide you with quality services and products:
- to administer our systems, debug, and improve the performance and accessibility of our Sites and Locations;
- to monitor and optimize the use of our facilities
- to better understand your use of our products, services, programs, and events; and
- to improve our Sites, Locations and, more generally, our products, services, programs, and events.
In addition, with your consent, we may also process your Personal Information:
- to provide you with marketing communications, recommendations and special offers regarding our products and services, as well as products and services of third parties which might be of interest to you, and to give you the opportunity to enroll in our loyalty program; and
- to combine your data and implement profiling activities in order to better understand your needs, expectations and preferences and provide you with personalized content and targeted advertising accordingly.
We may also use your information for secondary purposes closely related to the purposes above, in circumstances where you would reasonably expect such use or disclosure to occur.
Please refer to the Your Choices and Rights section below for information regarding how you can manage your options and exercise your rights with respect to your data.
Cookies and Technology; Third-Party Advertisers
We use technology such as “cookies” to help us provide customized services and as a means to collect dependable and consistent traffic data. A “cookie” is a small piece of data that is sent to a user’s browser from a web server and stored on a user’s hard drive.
These cookies, along with other technologies, such as web beacons, may also be used by Vail Resorts corporate partners and on co-branded websites to help us understand how you use our products and Sites and better provide advertising to you.
Our service providers are bound by contract to keep your Personal Information confidential and use it only for the purposes laid out in the contract on our behalf. For more information about online behavioral advertising, or to learn about your choices related to such practices, please visit
Please note that most browsers allow you to manage your cookies preferences by changing your settings. You may set your browser to: (i) automatically accept or refuse all cookies; (ii) automatically accept or refuse first party cookies and/or third parties cookies; (iii) notify you before any cookies are placed, so that you get the opportunity to decide whether you are willing to accept it or not.
Consequently, if you accept cookies in the first place but later change your mind and want to opt out, you may use your browser settings for deleting cookies already placed on your electronic devices and/or change your browser settings to refuse any further cookies or particular further cookies.
In addition, you may wish to visit www.aboutcookies.org, which contains comprehensive information on how to do this on a wide variety of browsers, or http://www.youronlinechoices.com/, which enables you to manage the advertisement cookies placed on your devices.
Disclosure of Your Personal Information
Vail Resorts does not sell your Personal Information, but we may share your Personal Information as further described below.
We may share your information with companies that provide support services to us (such as credit card processors, mailing houses, web hosts, application developers, event co-sponsors, concessionaires, Resort Management Boards responsible for management and planning for the development, promotion and use of our Locations, or providers of online reservation services) or that help us market our products and services (such as email or text messaging vendors). These companies may need information about you in order to perform their functions. These companies are only authorized to use the Personal Information we share with them for the purpose of delivering the service we work with them to provide. In addition, we only disclose the information they need to provide the specific service or function.
With Other Vail Resorts Entities
We may occasionally feature web pages on which you can register for special promotions or services provided in conjunction with our business partners. When we feature pages like these on our Sites, we will give you a clear notice that you are providing information to another party. We may also arrange to send you marketing and promotional information of other companies that we think might be of interest to you, only if you tell us that you want to receive these sorts of materials.
In Connection with Events Sponsored in Whole or in Part by Vail Resorts
Vail Resorts may at times co-sponsor an event with business partners. We may share your information with those business partners to help us market or improve our products and services. We only disclose the information they need to provide help to us with that marketing or improvement. In addition, we share that information pursuant to written contracts with the business partners and limit the information to what is needed for the specific purpose, including providing aggregated or de-identified data when possible.
In Connection with Corporate Events
In the event of a merger, reorganization, acquisition, joint venture, assignment, spin-off, transfer, or sale or disposition of all or any portion of our business, including in connection with any bankruptcy or similar proceedings, we may transfer any and all Personal Information to the relevant third party. Your Personal Information would remain subject to this Policy.
In Special Circumstances
In certain special cases, we may disclose your Personal Information when we have reason to believe that disclosing this information is necessary to identify or contact you, or to provide you with emergency medical services, or bring legal action against someone who may be causing injury to you, Vail Resorts or someone else. We may disclose your Personal Information to a person who is seeking the information as your agent. We may disclose your Personal Information when we believe the law requires it, in response to any demand by law enforcement authorities in connection with a criminal investigation, in response to civil or administrative authorities in connection with a pending civil case, governmental authorities or administrative investigation, or in connection with an investigation conducted by Vail Resorts.
Links to Third-Party Websites
Crankworx World Tour Account
In addition to other purposes outlined in this Policy, Vail Resorts will use information collected through Crankworx World Tour to establish, maintain and manage your account. Depending on the notification options you choose, we may also send you emails, push notifications, or text messages related to your account, such as a summary of your mountain bike ride or awards or special offers when certain milestones have been achieved. You may unsubscribe from receiving such messages by managing your account settings.
You can manage the content and information you share when using your account through the privacy settings you select. The settings allow you to consent to the following:
Private: You will be able to view your own statistics on certain applications, earn badges and set goals. Your information will not be visible to other application members or to the public. You will not be visible on leaderboards and your name/email address will not be searchable on these applications.
Share within application: Your name (or display name if preferred) will be shown on leaderboards and information related to mountain bike rides will be publicly available. Other application members who have been accepted as Friends will be able to see more details about you, including your, social media accounts connected to the application, badges earned, streak (number of days you have ridden in a row), date of becoming a Vail Resorts rider, date last active at Vail Resorts, goals and progress towards goals, and vertical distance by day.
We do not knowingly collect Personal Information on our Sites from children under the age of 16 without the prior consent of the child’s parent or guardian.
Your Choices and Rights
If you agreed to receive communications from us, our Sites give you the option of not receiving future communications by sending an email to email@example.com (or if you are in Australia, by sending an email to firstname.lastname@example.org) or by clicking on the link enabling you to unsubscribe displayed at the bottom on each of our communications.
Depending on where you live, you may have a right to access, correct or delete your Personal Information collected and held by us (including through our Site or other interactions with us). You may also be entitled to object, at any time, to the further processing of your Personal Information. You may also have the right to receive your Personal Information in a structured and standard format.
For example, if you are a California resident, the California Consumer Privacy Act of 2018, California Civil Code Sections 1798.100 et seq. (CCPA), may afford you the right, following a verifiable request, to
(1) access—twice in a 12-month period, free of charge—the categories and specific pieces of personal information Vail Resorts has collected about the you, the categories of sources from which the personal information is collected, the business purpose for collecting the personal information, and the categories of third parties with whom Vail Resorts shares personal information, for the 12-month period prior to the request; and
(2) delete personal information under certain circumstances.
Vail Resorts does not discriminate against our guests on the basis of their exercising any of their rights afforded by the CCPA, which is further in accordance with California residents’ rights under that title.
You can exercise the above-mentioned rights by emailing email@example.com, calling us by telephone at 1-800-842-8062 (in Australia, by emailing firstname.lastname@example.org or by telephone at 1300 655 822).
Following any request, we will verify your identity using data points you have previously provided to us. Please have this information available so that we can verify your request. You may also authorize an agent to submit a request on your behalf, so long as you provide the authorized agent written permission to request on your behalf, and your authorized agent is able to verify their identity with us.
If you have a complaint, please send an email describing your complaint to email@example.com (in Australia, by emailing firstname.lastname@example.org) with “Privacy Compliance” in the subject line. A representative of Vail Resorts will review your complaint and will respond to your email within 30 days.
You also have the right to lodge a complaint with a competent data protection authority regarding the processing of your Personal Information. For more information, please contact your local data protection authority.
Notice to California Residents
If you are a California resident, you may have certain rights in addition to those described above. We do not disclose your Personal Information to third parties for the third parties’ direct marketing purposes. California Business and Professions Code Section 22581 permits registered users who are minors to request and obtain deletion of certain posted content. For additional information or to make a request, please contact email@example.com or call 1-800-842-8062.
Notice Regarding European Law
Data Security and Retention
Vail Resorts has implemented physical, technological, and organizational safeguards and security measures designed to protect against the loss, misuse, or unauthorized access or disclosure of your Personal Information under our control. We also take measures to protect the Personal Information we disclose to third parties, for example by entering into contractual agreements stipulating the confidentiality of the information and the purposes for which it is to be used. Please be aware though that, despite our efforts, no security measures are perfect or impenetrable. You can help us by protecting and keeping your passwords safe at all times, and not using the same password for different applications or sites. You also can protect yourself and help us reduce the risk of fraud by promptly notifying us if you suspect that your credit card, pass product with Resort Charge, other resort-specific payment product, username, or password is lost, stolen or used without permission.
We will retain your Personal Information for the length of time needed to fulfill the purposes outlined in this Policy. Personal Information that is no longer required for those purposes will be destroyed or made irreversibly anonymous.
Changes to the Policy
International Data Transfers
Vail Resorts’ headquarters are located in the United States. Through our affiliates, we operate Locations in the U.S., Canada, and Australia. Your Personal Information may be transferred, stored or processed by Vail Resorts entities or third parties located in the United States or other locations around the world as described in this Policy. Data protection standards in those countries may differ from the country where you reside.
For individuals in Australia, please note that your personal information may be transferred to our affiliates in the United States or Canada for the purposes described in this Policy. Vail Resorts affiliates will handle your personal information in a manner consistent with the Privacy Act 1988 (Cth) and Australian Privacy Principles (APPs), and may also be subject to other countries’ privacy and data protection laws that impose requirements similar to the APPs.
The Vail Corporation dba Vail Resorts Management Company
390 Interlocken Crescent, Suite 1000
Broomfield, CO 80026
Whistler and Blackcomb Mountains
4545 Blackcomb Way,
Whistler, B.C. V8E 0X9
Perisher Blue Pty LimitedAttn: Privacy
PO Box 42,
NSW 2624 Australia
1300 655 822