SRAM Delivers the Dream at Crankworx Rotorua with Most Innovative Products to Date

Amidst the excitement of Crankworx Rotorua, SRAM unveiled its all-new Eagle Transmission drivetrain and Stealth brakes in front of the local New Zealand mountain biking community. Forever focused on “expanding the potential of cycling,” the next generation of SRAM’s MTB drivetrains proves once again why the company is recognized for its world-class technology and pursuance of excellence. 

SRAM Eagle Transmission

Wondering whether a new level of performance was possible after a 6-year history of Eagle and 11-years of the dedicated 1x drivetrain, SRAM sought to improve the ride as a whole. Rethinking the entire interface between frame, wheel, and drivetrain, Eagle Transmission is a first-of-its-kind approach to the mountain bike drivetrain that sets a new bar and new expectation to the whole system. 

Eagle Transmission – This is the dream delivered. It has been designed and engineered into tangible technology for the world’s most demanding riders. Built around the universal constant of the wheel axle itself, Eagle Transmission is a radically robust, fully integrated, and interdependent wireless transmission that literally changes how you ride. It simplifies, strengthens, and extends lifespan to new limits. It uses no derailleur hanger or adjustment screws and lets you shift flawlessly under maximum power. 

Speaking on its simplicity and redesign, Lachy Mckillop, Technical Content Specialist, SRAM, said: 

“SRAM is trying to deliver the best mountain bike shift possible and make it as easy as possible for riders to do it. So, we have a system that you can shift under full load – traditionally you had to back off the power on the pedals to shift your gears – now with this system you can be full sprint, you can be on an e-bike, and using the technology we have on chain and cassette, you can shift under full load. If anyone wants to try and break this chain, feel free.” 

SRAM Stealth Brake Collection

Hidden in plain sight, SRAM MTB brakes now feature Stealth levers. The all-new lever body design brings the hose closer to the bar, allowing for a sleeker, more modern ride. Available on a simplified line-up with Level and Code, the levers feature aesthetics to pair with those of Eagle Transmission. 

Speaking to the updated positioning of the hose, Lachy Mckillop, Technical Content Specialist, SRAM, continued: 

“Internal cabling is a big one, so it helps with that. Also, we’ve gone for AXS and we’ve taken the cables away from everything. What we had were cables that would still flair out in front of the bike, where now everything is nice and neat and tucked away. It’s out of the way, it’s less likely to get caught in trees, and it gives a much better aesthetic as well.”