Crankworx World Tour


Athlete Photo and Video Resources

What’s Included: 

Think of this as your “handbook for success” as you ride your way through Crankworx Innsbruck. We know you’ve got other things on your mind during event time (like riding…) so we wanted to provide you with a one-stop-shop for everything that you might need during the craziness that is Crankworx. From how to access media resources and Crankworx branded Instagram assets to reminders about COVID-19 and key messaging when speaking with the press, this page is going to be your go-to. 

We’re living in a weird world right now and as you know, social media has seemingly become everyone’s main form of connection, so it’s important that what you share and what you say gets people pumped and excited for all the action. Just think, the more excited the fans are, the more people watching the broadcast, and the more exposure for you and your sponsors. 

Ready to have your best Crankworx yet? Let’s get riding… 

Images and Videos: 

Disclaimers: These assets are for athlete use only and are not to be shared. Please remember that our content development team members are working as quickly as they can to get all media distributed to you. If you can’t find what you’re looking for right away, don’t sweat, we’re just making sure that everything is uploaded perfectly for you. Check back soon! 


Want to share the excitement with your fans? Here’s where you’ll find daily shots from Crankworx Innsbruck 2021: 


*The photographer’s name will be listed in the file name. Most photos will be from Clint Trahan and Florian Breitenberger. Please use proper photo credit and tags on social. 

Just had the ride of your life and want to share it with the world? Here’s where you’ll find video clips of your runs: 



Looking to share the excitement that is Crankworx with those at home? Look no further, here’s where you’ll find some of the best shots from your time in Innsbruck: 


*The photographer’s name will be listed in the file name. Most photos will be from Clint Trahan and Florian Breitenberger. Please use proper photo credit and tags on social. 

Instagram Assets: 

Want to stay on top of your Instagram game? We’ve got you covered with these exclusive Stickers and graphics that you can use to spice up your Stories: 


Never used a Sticker before? Check out this instruction guide (don’t worry, it’s super simple!): 


COVID-19 Reminders: 

As you’re getting ready to share your highlights to various social media pages, remember that the world is watching. Please keep in mind how your actions may be perceived. Before posting anything that may reflect negatively on you, your sponsors, Crankworx, and our hosts in Innsbruck, ask yourself: 

Does this post clearly show that COVID-19 protocol is being followed (i.e., masks, physical distancing)? 

Planning to talk about the event in your post, on your Story, or during an interview? Make sure to keep these key points in mind so that everyone listening has a clear understanding of how COVID-19 is being handled at the festival: 

  1. The top priority at Crankworx Innsbruck is safety. 
  2. Fans can get stoked, be safe, and watch #crankworxfromhome. 

Need a reminder of all the preventative actions that have been put into place for Crankworx, Innsbruck? 


Crankworx Messaging: 

In the excitement of it all, your brain is probably spinning, so here are some key messages that will be good to include as you share anything and everything with your followers: 

  1. This is the fifth anniversary of Crankworx Innsbruck. 
  2. Fans can follow the action LIVE on Red Bull TV. (All events will be broadcast live except the Whip-Offs). 
  3. Crankworx Innsbruck will include 10 hours of live mountain bike racing and competition on Red Bull TV. 
  4. Full schedule and event details can be found on 

Crankworx prides itself on celebrating a positive culture for athletes and fans alike by following nine core values. Need a refresher on what those are? 


Media Inquiries: 

If any media reach out to you asking any questions about the event and/or our COVID-19 prevention measures, please pass on our contact information to them. We are more than happy to help!  

Verena Böhm-Hennes:
Julia Montague: