Crankworx World Tour


Athlete Photo and Video Resources

What’s Included: 

Think of this as your “handbook for success” as you ride your way through the Crankworx World Tour. We know you’ve got other things on your mind during event time (like riding…) so we wanted to provide you with a one-stop-shop for everything that you might need during the craziness that is Crankworx. From how to access media resources to key messaging when speaking with the press, this page is going to be your go-to. 

We’re living in a weird world right now and as you know, social media has seemingly become everyone’s main form of connection, so it’s important that what you share and what you say gets people pumped and excited for all the action. Just think, the more excited the fans are, the more people watching the broadcast, and the more exposure for you and your sponsors. 

Ready to have your best Crankworx yet? Let’s get riding… 

Images and Videos: 

Disclaimers: These assets are for athlete use only and are not to be shared. The photographer’s name will be listed in the file name. Please use proper photo credit and tags on social

Please remember that our content development team members are working as quickly as they can to get all media distributed to you. If you can’t find what you’re looking for right away, don’t sweat, we’re just making sure that everything is uploaded perfectly for you. Check back soon!


Pro Athletes:

Want to share the excitement with your fans? Here’s where you’ll find daily shots: IMAGES

Just had the ride of your life? Here’s where you’ll find video clips of your runs: VIDEOS

Amateur Athletes:

Looking to share the excitement that is Crankworx? Here’s where you’ll find some of the best shots: IMAGES


Pro Athletes:

Want to help your fans get in on the action? Share some daily shots from the event: IMAGES

Just put down the run you’ve always dreamed of? Here’s where it’s been captured for you: VIDEOS


Pro Athletes:

Want to connect with your fans around the world? Share the action on social: IMAGES

Just raced your way to a personal best? Share the moment with the world: VIDEOS

Instagram Assets: 

Want to stay on top of your Instagram game? We’ve got you covered with these exclusive Stickers that you can use to spice up your Stories!



Never used a Sticker before? Don’t worry, it’s super simple: INSTRUCTIONAL GUIDE

Crankworx World Tour Messaging: 

In the excitement of it all, your brain is probably spinning, so here are some key messages that will be good to include as you share anything and everything with your followers: 

  1. This is the 18th season of the Crankworx World Tour, the largest event of its kind in mountain biking.
  2. Fans can follow the action LIVE on Red Bull TV.
  3. Each stop along the Crankworx World Tour hosts five distinct disciplines: Pump Track, Speed & Style, Dual Slalom, Downhill, and Slopestyle.
  4. Full schedule and event details for each tour stop can be found on 

Crankworx prides itself on celebrating a positive culture for athletes and fans alike by following nine core values. Here’s where you can get a refresher on what those are: CRANKWORX CORE VALUES 

Media Inquiries: 

If any media reach out to you asking any questions about the event and/or our COVID-19 prevention measures, please pass on our contact information to them. We are more than happy to help!

Julia Montague: